The consumerist market is changing by leaps and bounds in the recent times. The metro-sexual men, that were once seen only in GQ and Esquire magazines and later in highly glamorized movies of Karan Johar and Farhan Akhtar , are now out there on the streets in our very own Ahmedabad. Its a visual delight to spot well-dressed men in the streets of Ahmedabad.
So we decided to dedicate Day -2 at Weekend Window only to Stylish Men and Men’s products available at the 3 day flea market. While most of the stalls at Weekend Window catered to women audience, there were a handful of them addressing the other half of the population.
These are the Men’s brands that we loved at Weekend Window’s 10th Edition.
Vishal Khetani and Riddhi started this quirky brand about two years back. Based out of Mumbai, Tie Hub is one stop destination for stylish men’s accessories including neckties, bow ties, cufflinks, scarves, belts, suspenders and lapel pins. Oh, they do have colourful kitsch socks as well. They have interesting real watch cufflinks priced at around INR 5000. The ties have interesting machine weaves whereas the bow-ties have quirky wooden frames like that of scissors as well. Considering the wedding season, they shared that ties were selling like hot-cakes. They are a high end label starting from 300 onward till 6000.
Alay Lavsi, the founder of Ahmedabad based brand 69th Avenue, stocks men’s accessories and fashion products since last 1.5 years. 69th Avenue is a lifestyle brand that caters to the fun and unusual designs. They specialise in bow-ties, cufflinks, ties and pocket squares besides socks and handkerchiefs. They have interesting cufflinks in shape of lego, scooter, eagle, duck , dice and more. For the handloom lover men, Alay has patola pocket squares as well. They are modestly priced between 499 to 1899 only.
Abha and Laksh, Mumbai based designers of Desi Hangover, specialize in footwear made from buffalo leather that is specially tanned with vegetable dyes. It is ergonomically created keeping in mind arch of feet and have suede inner lining to absorb the sweat. The Men’s shoes are priced at Rs. 2000, a perfect buy for the ones who love to wear leather mojdi /loafers.
Parth Kaneriya and Charuta Bhatt started Sparrow Design Firm about 2 years back. Essentially a design company, the duo designs notebooks, mugs and Tee-shirts that are unisex. Available in eclectic prints, Sparrow Designs even had a Tee-shirt that flaunted NaMo in retro mode. These tee-shirts are the ones for easy breezy weekends. Priced at 750, these are good gifting options too.
Raj Thakkar, Harsh Hudda and Vidit Bhatt started ‘Chokdi’ in 2014, though I wonder where is the fourth partner, if the name is ‘Chokdi’ ! This contemporary brand is working towards reviving old art forms in new-age fashion through their range of Tee-shirts. Having displayed at Comic Con, they showcased range of Tee-shirts with Batman and Joker done in cross-stitch. Sherlock fans, you too can find your favourite character here. Warli art is another form that they have started experimenting with. Priced from 800 onwards, they are ‘Cool’ buy for the ones looking for style with twist.
Ray & Dale
Ray & Dale, a Mumbai based brand was established in 2014 by Rayan. It was founded as a luxury e-boutique with a simple purpose of meeting the needs of ‘The emerging fashion conscious Indian man’. They design quirky shirts, ties, bow ties, cufflinks, pocket squares and lapel pins. Their shirts were priced at INR 1000 only whereas the average range of their other products was also 1000. One could check interesting lapel pins there, in form of tiny spectacles and gold & silver Ties.
Ahmdedabad based brand Beardo has been making a lot of noise since quite some time, especially during the No-shave November month. Ashutosh Valani & Priyank Shah started this brand under Zed Lifestyle Pvt Ltd after understanding the shift of metrosexual men towards growing beard. They have tapped the huge market of grooming products for beard by creating products like beard wash, beard fragrance oil, hair growth oil, moustache growth roll on , hair wax , moustache & beard wax. We found interesting product called Godfather Beardo oil as well. Their products are priced between Rs 245 to Rs 750.
Dear Men, you don’t have any further excuse to not visit Weekend Window!
Buy the wooden bow-tie or a plaid weave bow-tie, a patola pocket square or a cross-stitch Sherlock Holmes Tee, spectacle lapel pin or Godfather Beardo oil – Go splurge and indulge yourself in some off-beat accessories to style yourself this winter.