Brands for ‘Him’at Weekend Window


The consumerist market is changing by leaps and bounds in the recent times. The metro-sexual men, that were once seen only in GQ and Esquire magazines and later in highly glamorized movies of Karan Johar and Farhan Akhtar , are now out there on the streets in our very own Ahmedabad. Its a visual delight to spot well-dressed men in the streets of Ahmedabad. 

So we decided to dedicate Day -2 at Weekend Window only to Stylish Men and Men’s products available at the 3 day flea market. While most of the stalls at Weekend Window catered to women audience, there were a handful of them addressing the other half of the population.

These are the Men’s brands that we loved at Weekend Window’s 10th Edition.

Tie hub

Vishal Khetani and Riddhi started this quirky brand about two years back. Based out of Mumbai, Tie Hub is one stop destination for stylish men’s accessories including neckties, bow ties, cufflinks, scarves, belts, suspenders and lapel pins. Oh, they do have colourful kitsch socks as well. They have interesting real watch cufflinks priced at around INR 5000. The ties have interesting machine weaves whereas the bow-ties have quirky wooden frames like that of scissors as well. Considering the wedding season, they shared that ties were selling like hot-cakes. They are a high end label starting from 300 onward till 6000.

69th avenue

Alay Lavsi, the founder of Ahmedabad based brand 69th Avenue, stocks men’s accessories and fashion products since last 1.5 years. 69th Avenue is a lifestyle brand that caters to the fun and unusual designs. They specialise in bow-ties, cufflinks, ties and pocket squares besides socks and handkerchiefs. They have interesting cufflinks in shape of lego, scooter, eagle, duck , dice and more. For the handloom lover men, Alay has patola pocket squares as well. They are modestly priced between 499 to 1899 only.

Desi Hangover 

Abha and Laksh, Mumbai based designers of Desi Hangover, specialize in footwear made from buffalo leather that is specially tanned with vegetable dyes. It is ergonomically created keeping in mind arch of feet and have suede inner lining to absorb the sweat. The Men’s shoes are priced at Rs. 2000, a perfect buy for the ones who love to wear leather mojdi /loafers.


Sparrow Designs

Parth Kaneriya and Charuta Bhatt started  Sparrow Design Firm about 2 years back. Essentially a design company, the duo designs notebooks, mugs and Tee-shirts that are unisex. Available in eclectic prints, Sparrow Designs even had a Tee-shirt that flaunted NaMo in retro mode. These tee-shirts are the ones for easy breezy weekends. Priced at   750, these are good gifting options too.


Raj Thakkar, Harsh Hudda and Vidit Bhatt started ‘Chokdi’ in 2014, though I wonder where is the fourth partner, if the name is ‘Chokdi’ ! This contemporary brand is working towards reviving old art forms in new-age fashion through their range of Tee-shirts. Having displayed at Comic Con, they showcased range of Tee-shirts with Batman and Joker done in cross-stitch. Sherlock fans, you too can find your favourite character here. Warli art is another form that they have started experimenting with. Priced from 800 onwards, they are ‘Cool’ buy for the ones looking for style with twist.


Ray & Dale

Ray & Dale, a Mumbai based brand was established in 2014 by Rayan. It was founded as a luxury e-boutique with a simple purpose of meeting the needs of ‘The emerging fashion conscious Indian man’. They design quirky shirts, ties, bow ties, cufflinks, pocket squares and lapel pins. Their shirts were priced at INR 1000 only whereas the average range of their other products was also 1000. One could check interesting lapel pins there, in form of tiny spectacles and gold & silver Ties.



Ahmdedabad based brand Beardo has been making a lot of noise since quite some time, especially during the No-shave November month. Ashutosh Valani & Priyank Shah started this brand under Zed Lifestyle Pvt Ltd after understanding the shift of metrosexual men towards growing beard. They have tapped the huge market of grooming products for beard by creating products like beard wash, beard fragrance oil, hair growth oil, moustache growth roll on , hair wax , moustache & beard wax. We found interesting product called  Godfather Beardo oil as well.  Their products are priced between Rs 245 to Rs 750.


Dear Men,  you don’t have any further excuse to not visit Weekend Window!

Buy the wooden bow-tie or a plaid weave bow-tie, a patola pocket square or a cross-stitch Sherlock Holmes Tee, spectacle lapel pin or Godfather Beardo oil – Go splurge and indulge yourself in some off-beat accessories to style yourself this winter.



Meet the Fashion Forward Amdavadi – Weekend Window


The style quotient is rising in Ahmedabad with every passing winter. Somewhere in the background, you hear the evergreen classic yet a clichéd song playing ‘Pretty woman, walking down the street’ with its drum beat rising in crescendo when you spot a stylish and suave lady entering the lawns.

Yes, this is the precise scene played out at Weekend Windows 10th edition at YMCA lawns.

From Cape cover-ups to rugged denims, from unstructured handloom dresses to biker jackets, from boots to gladiators, from indo-western to ethnics, one can spot all trends at this venue. We couldn’t miss out on suave bearded men as well. More update on men later today.

So go ahead and see who made it to Appleblossom’s ‘Fashion Forward’ Amdavadi list.

( PS – We will keep adding pictures daily. Get clicked by the very talented Peach from Kanami Photos who is collaborating with Weekend Window  and appleblossom  to give us these wonderful picture stories )


See you at Weekend Window today in full swag !

Appleblossom’s Top Picks under 599 at Weekend Window


The happiest flea market is back in town,this time bigger and better. It’s glory has only increased, with each passing edition, the organizers push themselves to design, curate and create an unforgettable experience for its lovers. Not only has it gained a reputation as a ‘ Must-be-present-flea-market’ among designers but also it has become a coveted spot for the novice. The end result is paisa vasool evening for Amdavadi junta – they get to see new labels, scout around and pick the best of the lot, socialise with their friends and gorge on to delicacies put together by ‘Foodaholics in Ahmedabad’ guys.

While we have shared the brands that you must check out at Weekend Window, we thought of bringing you a budget friendly suggestion list , in case you are affected by cash crunch.

So here is Appleblossom’s list of cool things that you can buy from Weekend Window – All under 599/ –

1. Urban Kala

They have the coolest range of accessories – earrings , ear cuffs, nose pins, book marks etc. Be ready to flaunt kathakkali dancers hand-painted earrings or gift a Calvin & Hobbes paper weight, all of this under 500.

2.  Kalpana Shah

Head to their stall to get your latest dose of Bollywood fashion jewellery including jhumka and maang-tika. Try the trendy pieces in earrings, haath phool and maang tika all under 500.

3. Yellow Chidiya 

If kitsch and rock chic is your thing , then do check Yellow Chidiya. They have a mind boggling collection of earrings in gold tassels and metal, black choker neck pieces along with dream catcher accessories, all under 500 again.

4. Sparrow Design Firm 

They have been our favorite diary makers, especially the ‘Mojari’ one. Absolutely perfect for personal use and gifting, Sparrow design has notebooks from 200 -300 and quirky mugs for only 350.

5. Hiccup Creations 

If you love maintaining travel journals or are the person who keeps a log of memories, Hiccup Creations is a stall to visit at Weekend Window. They have made use of art papers to create journals and diaries, all under 500. Their notebooks start from 100 onward and they have bookmarks as low as Rs.10.

6. Skynite Design 

They have uber chic spectacle and Sunglass cases. Get your eye wear a trendy holder from Skynite Design. Well, they too have bookmarks from Rs 30 -50 only.

7. Happy Flowers 

Do you love to try different organic soaps and creams ? Are toiletries your weakness like ours? Happy Flowers brings you a range of soaps including watermelon, orange, guava, lemon – oh fruitiness around. Bring in some fragrance to your bath regime.

8. Alanna 

In the similar category of natural beauty products, Alanna brings you an exotic range of body butters in wild rose and vanilla fragrance. Their shower gel in Jasmine & orange and face mist in lavender & mint is pure bliss. All these products are under 500. Go ahead, indulge yourself and if you want to spread the happiness of Christmas, buy it for others too 🙂


9. Kitts Singh 

Kitts Singh has a floral collection of table mats, coasters , cushion covers and foldable jewellery boxes – all under 500. Her stall is a delight for the little knick knacks that one may keep collecting through the years. Want a new basket to store your jewellery / cards /papers ?


10. Rekha’s Boutique 

The most affordable and delightful buy for your everyday needs – Rekha’s boutique has palazzo , kurta , dupatta and skirts – all under 500. Want to stock up some basics ? Visit her stall to get the steal deal.


11. Bristi 

Want to gift pack those soaps and give it to a friend ?  Want to pack a loaf of plum cake ? Bristi has you covered with their range of cloth bags in pretty florals & festive shades. Excellent to pack favours indeed, priced at 150 each.


12. Krishin Crockery House 

How can we forget about fancy crockery , much needed to host that afternoon tea party ? Well Krishin Crockery House has an elegant collection of mugs and cup-saucer sets. A big collection of theirs is priced under 599.


So Appleblossom has got your back covered for a budget shopping. You still have 24th and 25th December to visit YMCA, Ahmedabad and be a part of the mad shopping extravaganza – Weekend Window 10th Edition. 

Check the Blog space tomorrow for interesting updates.


9 labels you shouldn’t miss at Weekend Window – By Appleblossom


Come December and Ahmedabad, otherwise bereft of the snazzy events that its contemporaries host, is suddenly flooded with art, fashion, lifestyle, theater and literature events. So much so that the family members start splitting up to attend all the events in FOMO ( Fear of missing out).The foodaholics go to the food festival and the fashionistas explore the latest fashion exhibitions in the town. Wait, then what about stand-up comedy and music ? Of course, the entertainment lovers line up there.

Weekend Window in its 10th edition is back with a mix bag of fashion, lifestyle, food, music, stand-up comedy and kids workshops. Started in 2013 by the very enterprising duo Harshit Shah and Meera Ambasana, this was ‘the’ flea market that started the trend of hosting ‘flea markets’ in not just Ahmedabad but also other cities of Gujarat. The entrepreneurial spirit in Gujarat gave rise to multiple flea markets later but indeed ‘Quality wins over quantity’. The success of Weekend Window is a testament to the age old proverb.

Meera, who curates the fashion and lifestyle designers and exhibitors from across the country through a meticulous screening process, has lined up a melange of products for the discerning customers of Ahmedabad. Ranging from organic and sustainable clothing to quirky customized apparels, from trendy baubles to innovative and interesting jewellery pieces, from organic fragrances and soaps to statement-creating men’s wear, from fancy crockery to tiny knick knacks, Weekend Window has got you covered up to buy last minute ‘Christmas Gifts’ for your loved ones.

We are here to help you ease your selection process and save your time in shopping so that you can enjoy the slight nip in the air while munching on the delicious food and listening to the groovy music.
So here are the ‘9 brands you shouldn’t miss’ at Weekend Window this Christmas.

1. The Linen Way

The Linen Way revisits the concept of women wear and accessories, to bring to you understated luxury and casual chic fashion collection made of pure linen. Linen is the oldest textile ever produced. If you heart luxury and simplicity, then ‘The Linen Way’ is a must for you. Check their dresses and shirts in pure linen, oh what a comfort in hot Ahmedabad !


2. Aumber by Sanjana Gupta 

Aumber is an Ahmedabad based demi-couture luxury label started by Sanjana Gupta in 2016. They love to play with textured fabrics that define chic & elegant fashion sensibilities. Check their brand for textured fabrics and clean cuts.


3. Rias Clothing

Rias Clothing is a Jaipur based Indo-Western clothing brand founded back in 2012. That was the time of Anokhi and Cottons, when handcrafted fabric wasn’t much used in western silhouettes. Dealing in natural dyes and handicrafts, Rias Clothing brings you vibrant colours in western silhouettes for the cotton lovers.


  1. Kitsch By Nik

Started by Nirjari Shah almost three years back, Kitsch by Nik is fresh & trendy, colorful & unusual, kitschy & fun brand that brings you some excitingly customized fashion products like neck pieces and feet accessories.

There are over 200 unique designs that they have created using wood blocks, colourful threads, beads and more. If you want your neck pieces to be exclusive, head over to her stall at Weekend Window.

  1. Adva and Dvaa 

 ADVA and DVAA are two fashion brands that focus on creating contemporary clothing seeped in the rich heritage of colours, textures , prints and embroideries. Based out of Mumbai, their apparels have unstructured silhouettes and are from the easy vibe genre of the new age fashion apparels. Clamp dye and Indigo Blue are their things. Check them out for your next ‘travel fix’.



6. Silai

Silāi Studio celebrates the process of imagining, exploring and creating fashion. Based out of Ahmedabad,  the brand philosophy  aims to redefine the mundane with a hint of modernity and style by a fusion of the old & new. Silāi  is for the ones who love to dress  young and unique. If you love Indian textiles and long silhouettes, Silai is a must check out brand, we say.



7. CharKAc h a r K A, an upcoming fashion label by Karvishi Agarwal is a ‘Khadi’ centric organic brand based out of epicenter of Khadi – Ahmedabad. The brand believes in the revival of indigenous handwoven and handspun material and crafts of India.

c h a r K A offers an unique blend of Indian and Western fashion, by keeping the silhouettes and construction global, but at the same time , being conscious of Indian handloom and crafts.

Khadi lovers, you know where to go now !



  1. House of Poshina

There is an understated sense of elegance in the brand ‘House of Poshina’. Based out of Ahmedabad and started by the erstwhile royal family of Poshina, this label is mainly into fine cotton and hand block printed apparels. Donned by celebrities, House of Poshina is a brand to check out for if you like floral prints in pastel shades.


  1. Shor Sharaba

Mumbai based  brand Shor Sharaba is a self proclaimed mad world full of Nautanki and Filmygiri. Trsha’s the SHOR and Rasshi is the Sharaba of the ‘Shor Sharaba’ label. Fun & Filmy, quirky & innovative, Shor Sharaba offers bags, wallets and accessories! Get your dose of quirk from this label at Weekend Window.

Make some SHOR for them, will you?



So head to Weekend Window 10th Edition this weekend and make some noise for Harshit and Meera’s effort to entertain the Amdavadi junta….

Where : YMCA International Club, S.G Highway, Ahmedabad, Gujarat

When: 23rd -25th December 2016

Time: 4.00 pm – 12.00 am 

Keep watching this space for more updates on other interesting brands in lifestyle and men’s fashion too 🙂


Passport Gujarati Movie – Style Decoded


When one thinks of Gujarati movies from the yesteryears, the imagery that distinctly appears is of Naresh Kanodia in his shepherd kediyu and Snehlata in her ready-to-dance rental chaniya cholis. Typically set in the hinterlands of the state, the movies essentially had rustic aesthetics that were well accepted in the regional cinema. They were the trendsetters for Gujarati audience that waited for the movies with bated breath.The plot resonated with the rural population resulting in its popularity rising to the peak. However, with increased exposure to the Hindi & other regional cinema and changing lifestyles, the gap between the real life and reel life increased considerably.

The reel life was still stuck in the 80’s.

In 2012, the Gujarati movie industry witnessed a sea change in the way movies were being made. Suddenly the plots, characters and dialogues seemed real, as if carefully picked from our every day life experiences. Contemporary story lines depicting trials and tribulations of the new age youth, fresh faces and visually pleasing frames started dominating the Gujarati cinema. Directors started paying extra attention to visuals of the movie as the youth, their new audience, was heavily influenced by the aesthetic frames.

And with visuals, came fashion and styling.

Don’t we all remember Mumtaz’s look in ‘Aaj kal tere mere pyaar ke charche’, Madhuri’s look in ‘Hum aapke hain kaun’, Karisma Kapoor in ‘Dil toh Paagal Hai’, Deepika Padukone in ‘Cocktail’& ‘Piku’ ?

The looks became memorable as they were carefully thought through and styled by the stylists of the movie.

I got the opportunity to style one such contemporary Gujarati movie this year – Passport.

It definitely was a maiden effort to style the movie characters. Challenges were umpteen considering the overall fraternity is still at its nascent stage in terms of acceptance of better visuals as a need and my understanding of the functioning of this fraternity. However Passport’s Director and Director of Photography were keen and focused on exploring better visuals in each frame, that made my job easier.

Passport is directed by Rajesh Sharma and produced by Vinman Productions. Starring Malhar Thakar (hot favourite of Gujarati Cinema), Anna Ador, Lipi Goyal, Ujjval Dave, Ashish Vashi and Jayesh More, Passport is the story of an American student who comes to Ahmedabad to explore the culture through education and loses her passport. It is essentially a comedy of errors.

Each character was different and had to have a unique style of dressing.

The brief was to keep it as real as possible and still create a style quotient.

( Images are a mix of Look-test that we did before the final look was finalized and few from the film sets)

Anna Ador,playing the role of Anna, is an American student who has come to Ahmedabad in educational exchange programme to study art. She gets inspired from Aditi’s ( Lipi Goyal) style. Hence her initial style in the movie is understated and chic; comprising of neutral toned western wear like casual Tee-shirts and cargo pants.

As the movie progresses, her style gradually transforms with addition of Indian quintessential elements like silver jewellery, stoles, skirts, kurta and palazzos. Since she is a foreigner, her colour palatte was kept neutral initially and later progressed to bright colours in Indian ethnics.


Malhar Thakar, the protagonist of the movie, plays the character of Kabir who is a happy-go-lucky person. He is street smart and rugged guy who is studying in creative field but also works as a house broker. His style needed to have easy and effortless feel wherein the character easily slips in and out from wearing trendy Tee-shirt and layered shirts to kurta and jeans. He looks every bit of a modern college going guy who likes to try his hand at different styles, albeit effortlessly.


Lipi Goyal plays the role of Aditi, who is friends with Kabir and Shyam ( played by Ujjwal Dave). She belongs to an affluent family and is an arty character. She loves to talk and dresses well. Her style is the one that will resonate with most of the college going girls who are high on fashion quotient.

Her style involves everything from today’s fashion world – Jeans & Shirts to Kurta , patiyala, skirts and palazzos. Accentuated with silver jewellery and bindi, Lipi’s style serves as an inspiration to Anna in the later part of the movie.


Ujjval Dave plays the role of Shyam; a guy who comes from small town who tries to fit in the big city culture. His dressing option was thus limited to only tee-shirts and jeans. The choice of his staid and just-about-there Tee-shirts was consciously made to make his character more real and relatable as a small town guy who is conscious to try different fashion trends.


Ashish Vashi plays the role of ‘Don’ who is keen to send his daughter off to the foreign shores for a better prospect. He is characterized as a Don who has lost his glory but still loves to bask in it while his two extra men keep feeding his bruised ego. To give an eerie feeling of a Don who uses one liners to make his point, Ashish Vashi was styled in overall white look – Pathani and white shoes accessorized with gold junk jewellery – chain, bracelet, watch and finger rings. Intermittently glares were used to create the comical essence.

Jayesh More plays the role of ‘thief’ who loves to call himself a ‘con artist’. Since stealing is his art form, the pre-requisite for his styling was that he needed to merge in the crowd. His clothes had to be as simple as possible; the one’s that you may encounter while passing through the narrow lanes of old city markets. His clothes thus had neutral and staid tones to it.  To add effect to his overall character, accessories like hand scarf were given to him.

I personally still feel, it is still a long way before Fashion Styling would become essential for Gujarati movies. Directors and Producers need to be sensitized for the need of better visuals in addition to strong content in the movie. Along with the need for better visuals comes the additional responsibility of hiring right talent for the work.

In case you have seen the movie, you might be able to share whether you liked the styling or not. In case you haven’t as yet, do watch it 🙂

( A big thank you to Harsh Vasanani for trusting my skills and the Costume Department team – Aneri Nihalani, Mittal and Palak for managing the shoot schedules for garments so well. Shout out to Make up artist Akash and Hair Stylist Nik for bearing with my quirks of Do’s and Don’ts and creating perfect looks for the characters)

Free size Fashion – Guest Post


Women are commonly made to believe by media and society that they can’t pull things off because of their body shapes. They are conditioned to believe that skinny and slim is beautiful whereas bigger sizes are not. To top it up, if you are a ‘plus size’ your options are limited. Fashion brands generally cater to standard S,M,L and XL sizes. Fashion shows, magazines and fashion bloggers – more often than not, all promote small sizes only.

Have you often heard these statements?

Don’t wear short dresses. You have thunder thighs.

Don’t wear sleeveless tops. You have chubby arms.

Fitted dresses are meant only for the skinny women, stay away.

Crop tops are for women with sculpted abs only.

You are ‘plus size’ please dress accordingly.

Do these voices pull you down?

We say shut out these noises!

At Store Untold, a unique platform for eclectic styles that are curated for all body types, we believe that there is something like having your own personal style amidst the chaos and clutter of ‘should’, do’s and dont’s.

We feel that trends are just a point of reference to use creatively and not THE thing to follow. If you like being on trend, hell yes, you have the right to try it; all you need to do is twist it with your own creativity.

Use trends to your advantage. Use them in a way that they highlight your best assets. Use colours, prints, chunk, embroidery, layers – whatever is on trend, on the leaner parts of your silhouette. It’s a simple rule!

We believe there are no standard norms of shapes for women. Hence at Store Untold,we try to sell a lot of fashion that is free size. Store Untold sells fashion in a way where there is something for everyone.

Here are some versatile options that are free in size and can be worn by many women.

(A lot of them are high on trend)

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Maiti Pistachio Asymmetrical Dress

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Kirtika Marsala Cowl Dress

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Kirtika Tribal Skirt

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Kirtika Ombre Blue White Tunic

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Mahodari Yellow Swing Dress

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Mahodari Blue Chevron Dress

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

Mahodari Indigo Tunic Dress

Falguni Patel, Fashion Blogger in Gujarat, Fashion & Lifestyle Blogger, Top 10 blogger in Gujarat, Fashion Critic, Fashion Writer, Stylist, Aesthete, Appleblossom, Untold stories, Ankita Mantri Lahoty, Srishti Nadhani, Guest Blog , Plus size fashion, India

SVAG Bug Shirt

We hope you embrace your kind of beauty – be it thunder thighs, chubby arms, apple shaped top or pear shaped bottom. Be your own kind of beautiful.

About Store Untold:
Rebellious. Wacky. Out-of-the-box. Off-the-wall. That’s Store Untold for you.
Driven by a long-standing desire to redefine the kind of cookie-cutter fashion options available today, Store Untold was founded by Ankita Mantri Lahoty and Srishti Nadhani in 2014. Today, it has become a source of eclectic and quirky fashion brands picked from across India, primarily chosen for their unique designs and wacky styles. Srishti has completed her Fashion Styling course partly from FAD International, Pune and partly from the London College of Style. Thereafter, she worked with a Lakme fashion Week label called QuirkBox. With her roots in business and love in fashion, Ankita has an eclectic taste in all things arty. Her skills lie in varied things, including graphic designing, styling and photography. 

Store Untold

( This was the first Guest Blog post on Appleblossom in our series of Posts that will be published soon)

Araaish in Ahmedabad


Ahmedabad is getting glamorous and how? 

Just about few days back, the city witnessed show by Queenie Singh and Rhea Pillai. And today, Mana Shetty, Maheep Kapoor and Vikram Phadnis were in town for a glamorous exhibition that served the purpose of ‘Fashion with a cause’.

Araaish, one day exhibit, turned out to be a huge success at Hyatt, Ahmedabad. A fund raising arm of ‘Save the Children India’, an NGO started by Mrs Vipula Kadri back in 1988, is run by Mana Shetty. Suneil Shetty is the ambassador for the NGO. After having done 50 shows till now, they made their debut in Ahmedabad market today.

Celebrity jewellery designer Maheep Kapoor, Mana Shetty and ace fashion designer Vikram Phadnis were present at the exhibit today along with Araaish organizers Samia Alam Khan, Manzoor Alam Khan and Sharmilla Khanna. All for ‘Save the Children India’ charity.There were about 50 brands displaying at the exhibit including apparels, jewellery and home decor.

We (Team Ciceroni) got a chance to interview these celebrities and know more about their collection.

So the brands that I loved today are –

1) Vikram Phadnis

He started his journey as a choreographer but moved on to being a Fashion designer. Vikram Phadnis has been dressing up celebrities of the ilk of Salman Khan, Amitabh Bachchan, Aishwarya Rai, Kareena Kapoor, John Abraham, Katrina Kaif, Priyanka Chopra, Vidya Balan and many more since last 25 years.

‘It wasn’t planned. It all fell in place organically. I wanted to create fashion for masses. I did not want fashion to be inaccessible. My label is very modestly priced. My collection at Araaish today starts from 12000 onwards and goes on maximum of till 30000‘ says Vikram Phadnis in an exclusive interaction at the exhibit.

He had a display of sharara sets, ready to wear saree, saree & blouse sets in his festive collection.Indeed his collection was worth a dekko and buy.

2) ‘Save the children India’

Mana Shetty’s NGO ‘ Save the Children India’ had organized this fundraising event Araaish. A part of their NGO supports and empowers destitutes by teaching them sewing and making them self sufficient for their livelihood.

Mana Shetty had designed the special collection of Tie & Dye tunics and Skirt & kurta sets. Besides these, there were table runners, gift bags and tissue holders that were lovingly made by the girls from ‘Save the Children India’.

Price -Tunics – 4000
Skirt sets – 6500

Gift bags – 350

3) Rose tree
A label by the mother daughter duo – Rani Kamini Singh and Princess Chandni Singh from Seohara , Rosetree is all about organic fabrics and natural colours. Aditi Jain, curator from Ahmedabad, presented Rose tree at Araaish today. The label was displaying beautiful and elegant sharara sets in rose colour, ivory, electric blue, grey and sombre yellow.The designs reminded one of the royal era indeed..

Price – Sharara sets – 16000 – 20000
Kurta – 10000

4) By Aditi Amin

By Aditi Amin is a four year old high end jewellery brand started by an investment banker Aditi Amin. Her label is ‘style statement’ centric and had avante garde vibes. She makes bracelets, chandbalis, chokers and neck pieces with eccentric sensibilities.

By Aditi Amin has a pret collection priced moderately from 1000 to 3000 whereas her signature couture collection starts from 2000 to 10000. She displayed a dreamy pret range of pearls & semi precious gems jewellery line at Araaish besides her signature bracelets and neckpieces.

5) Seams Pret and Couture

Sajeda Lehry, a SNDT graduate from Mumbai has been designing since last 12 years, but she started her label ‘Seams Pret & Couture’ only in 2012 along with partner Yunus Rajkotwala. Primarily a resort wear range, her collection was a surreal poetry studded with pearls in  pastel shades. Vintage was the theme of her collection displayed at Araaish. One could spot laces, pearls, floral and pastels in her line.

Price – Tunics & Dresses – 6500 -17000
Lehenga- 25000 – 75000

6) Nay- ked

Garima Chawla, the designer of Nay-Ked, believes in creating modern contemporary silhouettes in pure fabrics like Georgette, crepe, satin silks. Her label is effortlessly chic, current and always for fun garments. It is a young label that caters to resort wear & evening cocktail parties. She had an interesting collection of dresses in grecian drapes. To top it up, it was affordable luxury for the urban woman.

Price – 5000 – 8000

7) Azuli

Nikki Merani, the designer of Azuli, has been designing since 8 years now. Her label Azuli is inspired from princess Azuli of 18th century. Her design thus involves elegant drapes that personify feminity. Her collection had an essence of nets, laces and pastel shades. She brought in interesting off shouldered festive capes that can be teamed with pants or skirts. She also had sulwar sets, anarkali dresses besides long dresses.

Price – 8000 – 35000

8) Sk’n
Sakshi Kandya Nowlakha was the most refreshing label at the exhibit today. Based out of Bangalore, Sk’n focuses on bringing collection that breaks the norms of dressing. Each piece is separate-  tunic, pants, cape. The colour palette is perennially neutral because she feels colours & trends will come and go, what will remain classic is neutrals.

They work only on handloom fabrics. It’s just a 13 month old brand and we say watch out for it fashionistas.
Price – 3500 – 20000

9) Maheep Kapoor for Satyani Fine Jewels

At the exhibit today, Maheep Kapoor was displaying her trademark  chand bali range along with others like neckpieces and finger rings as a part of her designs for Satyani Fine Jewels. Being a luxury jewellery brand in diamond and gold jewellery, her travellers range came as a pleasant surprise for the working class. Priced modestly from 15000 to 100000, Maheep Kapoor creates fine jewellery in yellow, white and rose gold set with pearls, precious stones, semi-precious gems and gem materials.

10) Studio Bhavik Shah

Started by Bhavik Shah, a Fine Arts graduate from MSU Baroda and NIFT Gandhinagar, Studio Bhavik Shah is known for its mix and match sensibilities. For his current collection, he created motifs from Persian architecture and Moghul buildings and translated them in contemporary ethnic wear. The routine Marodi and gota Patti work is done in innovative style to make it attractive for the youth.He displayed jackets , sulwar suits, anarkali and sharara sets at Araaish today.

Fabric –  Mulberry silk, raw silk, cotton, Chiffon

Price – Regular range 3000 – 8000

Festive range – 14000 – 18000

11) Maayera Jaipur

A 2.5 years old label catering to footwear and apparels, Maayera Jaipur is all about hand block prints and organic fabrics. Ajrakh cotton kurta, tunic and dresses were available in organic cottons, mainly in shades of whites and pastels. They also had fabric jootis available.

Price – Jootis – 2000 to 4000
Dresses – 3500 to 7500

It was a must visit exhibit for the ones who look for new labels in luxury segment. Some brands were really worth the money. All I am excited about is that Ahmedabad is witnessing a glamour wave, I hope it stays and changes the way people dress!

( PS – Excuse the quality of images. Since the review is done on spot, we make do with mobile camera always)

Until Next Blog…