Come December and Ahmedabad, otherwise bereft of the snazzy events that its contemporaries host, is suddenly flooded with art, fashion, lifestyle, theater and literature events. So much so that the family members start splitting up to attend all the events in FOMO ( Fear of missing out).The foodaholics go to the food festival and the fashionistas explore the latest fashion exhibitions in the town. Wait, then what about stand-up comedy and music ? Of course, the entertainment lovers line up there.
Weekend Window in its 10th edition is back with a mix bag of fashion, lifestyle, food, music, stand-up comedy and kids workshops. Started in 2013 by the very enterprising duo Harshit Shah and Meera Ambasana, this was ‘the’ flea market that started the trend of hosting ‘flea markets’ in not just Ahmedabad but also other cities of Gujarat. The entrepreneurial spirit in Gujarat gave rise to multiple flea markets later but indeed ‘Quality wins over quantity’. The success of Weekend Window is a testament to the age old proverb.
Meera, who curates the fashion and lifestyle designers and exhibitors from across the country through a meticulous screening process, has lined up a melange of products for the discerning customers of Ahmedabad. Ranging from organic and sustainable clothing to quirky customized apparels, from trendy baubles to innovative and interesting jewellery pieces, from organic fragrances and soaps to statement-creating men’s wear, from fancy crockery to tiny knick knacks, Weekend Window has got you covered up to buy last minute ‘Christmas Gifts’ for your loved ones.
We are here to help you ease your selection process and save your time in shopping so that you can enjoy the slight nip in the air while munching on the delicious food and listening to the groovy music.
So here are the ‘9 brands you shouldn’t miss’ at Weekend Window this Christmas.
1. The Linen Way
The Linen Way revisits the concept of women wear and accessories, to bring to you understated luxury and casual chic fashion collection made of pure linen. Linen is the oldest textile ever produced. If you heart luxury and simplicity, then ‘The Linen Way’ is a must for you. Check their dresses and shirts in pure linen, oh what a comfort in hot Ahmedabad !
Aumber is an Ahmedabad based demi-couture luxury label started by Sanjana Gupta in 2016. They love to play with textured fabrics that define chic & elegant fashion sensibilities. Check their brand for textured fabrics and clean cuts.
Rias Clothing is a Jaipur based Indo-Western clothing brand founded back in 2012. That was the time of Anokhi and Cottons, when handcrafted fabric wasn’t much used in western silhouettes. Dealing in natural dyes and handicrafts, Rias Clothing brings you vibrant colours in western silhouettes for the cotton lovers.
- Kitsch By Nik
Started by Nirjari Shah almost three years back, Kitsch by Nik is fresh & trendy, colorful & unusual, kitschy & fun brand that brings you some excitingly customized fashion products like neck pieces and feet accessories.
There are over 200 unique designs that they have created using wood blocks, colourful threads, beads and more. If you want your neck pieces to be exclusive, head over to her stall at Weekend Window.
- Adva and Dvaa
ADVA and DVAA are two fashion brands that focus on creating contemporary clothing seeped in the rich heritage of colours, textures , prints and embroideries. Based out of Mumbai, their apparels have unstructured silhouettes and are from the easy vibe genre of the new age fashion apparels. Clamp dye and Indigo Blue are their things. Check them out for your next ‘travel fix’.
Silāi Studio celebrates the process of imagining, exploring and creating fashion. Based out of Ahmedabad, the brand philosophy aims to redefine the mundane with a hint of modernity and style by a fusion of the old & new. Silāi is for the ones who love to dress young and unique. If you love Indian textiles and long silhouettes, Silai is a must check out brand, we say.
7. CharKAc h a r K A, an upcoming fashion label by Karvishi Agarwal is a ‘Khadi’ centric organic brand based out of epicenter of Khadi – Ahmedabad. The brand believes in the revival of indigenous handwoven and handspun material and crafts of India.
c h a r K A offers an unique blend of Indian and Western fashion, by keeping the silhouettes and construction global, but at the same time , being conscious of Indian handloom and crafts.
Khadi lovers, you know where to go now !
- House of Poshina
There is an understated sense of elegance in the brand ‘House of Poshina’. Based out of Ahmedabad and started by the erstwhile royal family of Poshina, this label is mainly into fine cotton and hand block printed apparels. Donned by celebrities, House of Poshina is a brand to check out for if you like floral prints in pastel shades.
- Shor Sharaba
Mumbai based brand Shor Sharaba is a self proclaimed mad world full of Nautanki and Filmygiri. Trsha’s the SHOR and Rasshi is the Sharaba of the ‘Shor Sharaba’ label. Fun & Filmy, quirky & innovative, Shor Sharaba offers bags, wallets and accessories! Get your dose of quirk from this label at Weekend Window.
Make some SHOR for them, will you?
So head to Weekend Window 10th Edition this weekend and make some noise for Harshit and Meera’s effort to entertain the Amdavadi junta….
Where : YMCA International Club, S.G Highway, Ahmedabad, Gujarat
When: 23rd -25th December 2016
Time: 4.00 pm – 12.00 am
Keep watching this space for more updates on other interesting brands in lifestyle and men’s fashion too 🙂