Women are commonly made to believe by media and society that they can’t pull things off because of their body shapes. They are conditioned to believe that skinny and slim is beautiful whereas bigger sizes are not. To top it up, if you are a ‘plus size’ your options are limited. Fashion brands generally cater to standard S,M,L and XL sizes. Fashion shows, magazines and fashion bloggers – more often than not, all promote small sizes only.
Have you often heard these statements?
Don’t wear short dresses. You have thunder thighs.
Don’t wear sleeveless tops. You have chubby arms.
Fitted dresses are meant only for the skinny women, stay away.
Crop tops are for women with sculpted abs only.
You are ‘plus size’ please dress accordingly.
Do these voices pull you down?
We say shut out these noises!
At Store Untold, a unique platform for eclectic styles that are curated for all body types, we believe that there is something like having your own personal style amidst the chaos and clutter of ‘should’, do’s and dont’s.
We feel that trends are just a point of reference to use creatively and not THE thing to follow. If you like being on trend, hell yes, you have the right to try it; all you need to do is twist it with your own creativity.
Use trends to your advantage. Use them in a way that they highlight your best assets. Use colours, prints, chunk, embroidery, layers – whatever is on trend, on the leaner parts of your silhouette. It’s a simple rule!
We believe there are no standard norms of shapes for women. Hence at Store Untold,we try to sell a lot of fashion that is free size. Store Untold sells fashion in a way where there is something for everyone.
Here are some versatile options that are free in size and can be worn by many women.
(A lot of them are high on trend)
We hope you embrace your kind of beauty – be it thunder thighs, chubby arms, apple shaped top or pear shaped bottom. Be your own kind of beautiful.
About Store Untold:
Rebellious. Wacky. Out-of-the-box. Off-the-wall. That’s Store Untold for you.
Driven by a long-standing desire to redefine the kind of cookie-cutter fashion options available today, Store Untold was founded by Ankita Mantri Lahoty and Srishti Nadhani in 2014. Today, it has become a source of eclectic and quirky fashion brands picked from across India, primarily chosen for their unique designs and wacky styles. Srishti has completed her Fashion Styling course partly from FAD International, Pune and partly from the London College of Style. Thereafter, she worked with a Lakme fashion Week label called QuirkBox. With her roots in business and love in fashion, Ankita has an eclectic taste in all things arty. Her skills lie in varied things, including graphic designing, styling and photography.
( This was the first Guest Blog post on Appleblossom in our series of Posts that will be published soon)