Having attended & reviewed more than 65 exhibitions in last 40 days, an invitation to review one more exhibition doesn’t get you as excited, especially if it’s a ‘Baby’ centric- exhibition. But for the love of all finer things in life and with the belief that Jaina Lalbhai’s curated event can never be missed, I went to attend the much-awaited ‘Baby’s Day out – 5th edition’ exhibition.
I will be honest; maybe baby’s clothing isn’t my thing as yet and hence didn’t really pay much attention to the event promos. But my interest piqued when I saw few Fashion designers also participating in the exhibit to cater to the ‘Mommy’ segment. The brands that I saw and liked at ‘Baby’s Day Out’ are – Chambray & Co, Soham Dave, Chirag Nainani, Lotus Sutr and Anmol Kakkad.
It is quite interesting to notice that there are such impressive labels from Ahmedabad that cater to niche understated elegance which otherwise are never heard about in mass market. Jaina, I have realised, is an expert at finding such labels that bring in easy style to daily life.
So let’s have a look at my favourites from the exhibit today:
- Soham Dave
A sustainable lifestyle label that offers a contemporary range of lifestyle products for the conscious urban consumer with emphasis on biodegradable fabrics and hand- crafted items – this is what defines ‘Soham Dave’ label.
Started six years back by Soham Dave,an engineer who later went to NIFT and also was a lead designer at SEWA, this label focuses primarily on promoting sustainable fashion. Their entire process of garment construction that starts from fabric weaving, dyeing, designing to creating final product and tagging is all handcrafted. Their design sensibility leans towards clean urban cuts created with handwoven textiles.
At ‘Baby’s Day Out’, they were showcasing a mix of their Kora and The Clamp Story collection that included dresses and tunics in chanderi, khadi and silk from Bengal. While he uses Ajrakh technique for the printing, his designs are contemporary and suitable for a global buyer.
What I loved was the simplicity of each design and the soft feel of the fabric.
Segment: Affordable Luxury
Price: 4500 – 10500
- Chambray & Co
Chambray & Co. is a fashion label working towards creating truly contemporary garments using the best hand-crafted fabrics, says Esha Agarwal, founder of Chambray and Co. Having worked earlier with the most sought after designers of the country of the likes of Rohit Bal, Manish Aarora and Shyamal & Bhumika, Esha started this brand in 2015 to carry forward her exploratory journey in designing.
With her strong expertise in silhouette innovation and draping techniques, she has used Itajime dyeing technique, a Japanese technique, in her latest collection exhibited at ‘Baby’s Day Out’. With the autumnal colours like red and burnt sienna , indigo and grey ruling her current collection, Chambray & Co explores cold shoulders with easy silhouettes for a relaxed vibe.
What I loved the most were their long dresses with cut out shoulders and tops in chequered patterns. Pick their pieces for an easy boho style.
Price: Dresses: 4000
- Chirag Nainani
A two year old label based out of Jaipur, Chirag Nainani is a label for the ones who love a little bit of gothic vibes in their wardrobe. Grungy style fused in clean cuts defines Chirag Nainani’s collection. Having graduated from Pearl Academy, Jaipur, Chirag had earlier worked with Harita Kapoor from Ahmedabad and Samant Chauhan before he began his own entrepreneurial journey in 2014.
In a span of two years, he has already displayed at Lakme Fashion Week and retails across the country’s major designer outlets. His collection at ‘Baby’s Day Out’ was a curious mix of stone-wash and tie & dye techniques on cotton, linen and sustainable cotton fabrics. Dresses, capes, tunics and tops were his thing at the exhibit.
What I loved was the stone wash effect on dresses. It rendered a rock chic look indeed.
Segment: Affordable Luxury
Price : 3500 – 15000
- Lotus Sutr
Lotus Sutr was established in 2010 by Karishma Jamwal, a design graduate from SNDT Mumbai. She loves working with drapes and silhouettes which also happens to the style statement of Lotus Sutr. The silhouettes are such that they would flatter all kind of body shapes. Lotus Sutr is known for its bright tones paired with earthy hues, unique layering and cuts in the garments.
At Baby’s Day Out, Karishma displayed a range of Indo-western festive outfits that would be perfect for a brunch, pool party or a resort evening party. She has used sustainable and hand-woven organic textiles with surface detailing for her festive collection.
What I loved was the glamorous resort wear vibes in the collection of dresses, tunics and jumpsuits.
Segment : Affordable Luxury
Price : 5000 – 15000
Do check out these brands today at ‘Baby’s Day Out’ exhibition hosted by Jaina Lalbhai in its 5th edition at Rajpath Club.
For the baby clothes and games, do let me know what you loved the most at the exhibit.
Until next review.