Review-Style Audit by Jaina Lalbhai


‘Style Audit by Jaina Lalbhai’ – a unique pop-up curation has been making some noise in the fashion circles since last two months in the city. As one would have guessed from the name, Ms.Jaina Lalbhai is the aesthete and curator at the back of this emerging PopUp Shows. I first saw Jaina’s Style Audit posts through a common friend who had modeled for the shoot. I was bowled over by the attention to detailing that was paid to Photo shoots for their upcoming ‘PopUp Show’. The maiden show introduced unstructured silhouettes in breathable cottons along with stunning bohemian silver jewellery to the Ahmedabad market.














Having tasted success in her maiden show, Jaina organized her second exhibit today at Traveler’s Home with an eclectic collection of casual and fun brands. Her curation skills definitely need to be applauded as she brings in the luxe casual brands to the fashionistas in Ahmedabad.

So here is my take on today’s ‘The Style Audit PopUP – Eclectic Minimalism’
Whim by Poorvi



I loved the classic minimalism of Poorvi, a Bollywood designer & stylist, who has dressed celebrities like Sonam Kapoor in elegant whites and blacks. Trendy & unstructured silhouettes are her forte that she tries blending in while creating urban work wear apparels. Black & white ruled her collection with intermittent burst of pinstripes and colour pop ups. From tunics to shirts & cover-ups, one could easily find their own classic essentials. To team up these tops,there were culottes in blacks, greys and browns. The price bracket was between 3000 and 8000 INR thus placing it in the range of luxury casuals.


This brand at the PopUP show earned the status of eclectic label. Pronounced in Hindi as Ka-sh, Karishma Shahani Khan from Pune has experimented in clamp dye techniques while delving in sustainable fashion. Bright splash of citrus colours dominated the collection in lemon yellow, lime green, deep red and blue shades. One could layer the cotton tunics in breezy fits with long skirts and style it either with bolero in monochrome colours. Alternatively one could opt for the beautiful tasseled scarves from their bright spirited collection.

A bohemian take on the handcrafted resurgence in sustainable cotton wear, Kasha was priced between INR 7000 to 15000 . The scarves started from 3000 onward. A hefty sum but well worth for the ones who drool on sustainable fashion in handlooms.

The Meraki Project

If quirky casuals are your thing, then do browse through The Meraki Project collection. Themed on Ikat weaves and earthy colours, the collection showcased in Ahmedabad had the most beautiful day dresses in ivory, blue and salmon pink. Sonal Pamnani of The Meraki Project believes in creating stories with each design and aims at collaborative production. Besides casual dresses, they also stocked up on tunics, jackets and tops for this exhibit.

The solid coloured collection had interesting design and contrast detailing that gave it an eclectic feel.
Priced between INR 6500 to 8000, it definitely fell in luxury casuals as far as Ahmedabad standard goes. If quirky and boho-chic is your style, then go for it.

Rengge & Dhora

For those who love accessorizing , Rengge and Dhora were two different brands that kind of stole the show. Boho chic jewellery of Rengge in silver metal will be the perfect buy for this season’s Navratri. If you love styling your casuals in a quirky way, opt for this silver treasure starting from INR 3000 onwards. Do check out this emerging brand on Facebook and order your piece today before they shoot their prices through the roof.

Dhora had delicate jewellery in matte gold effect with interesting motifs of animal kingdom. They had stacked up on long chains, black choker pieces along with leather bracelet cuffs. Spotted on celebrities like Alia Bhatt, Dhora is one brand to watch out for if you like eclectic minimalism. However, I felt the design was similar on the lines of Eina Ahluwalia’s aesthetic sensibilities.

Priced modestly from INR 2000 onwards, this line sold like hotcakes at the exhibit.


For the Shoe lovers, there were a few in Ikat fabric from KaSha, but I would say they were obnoxiously priced at base rate starting from INR 7500. I would definitely give it a miss given the pricing and the fabric make.

Since I have attended both the exhibits by Jaina Lalbhai, it is safe to say that if you have a luxe taste in fashion, then do make it a point to attend her exhibits in future. You will be in for surprise every single time.

Until next blog.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s