Picture yourself in a boat on a river,
With tangerine trees and marmalade skies
Somebody calls you, you answer quite slowly,
A girl with kaleidoscope eyes.
Cellophane flowers of yellow and green,
Towering over your head.
Look for the girl with the sun in her eyes,
And she’s gone.
Lucy in the sky with diamonds
Prints have been dominant in Fashion since 2000 BC. Till almost 18th century flora was the main inspiring motif in prints. With the advent of technology and globalisation, prints saw new patterns being developed. Artists/ illustrators/graphic designers find inspiration in anything surrounding the daily life. From a creatively simulating object of art to a psychedelia inducing trance music, from banal objects of daily life like camera, ludo, fan, spectacles, bicycle ( Yes, these were the elements doing rounds since last 3-4 years) to picturesque landscapes. Through re-imagining the mediocre, the ordinary became playful and even precious.
Prints are BIG on trend yet again for Spring Summer 2014. Lets see how the international and the Indian runways were filled with it.
I was definitely bowled over the eclectic mix of colors against the pristine white backdrops in few designs of Manish Arora. He style involves rich palette of psychedelic colours and kitsch motifs in garments that combine traditional Indian crafts like embroidery, appliqué and beading with Western silhouettes
Mara Hoffman – my new favorite designer from New york fashion scene to watch out for. She has a very boho chic style inspired from world travel, nature and photography. Chic patterns and cuts in a riot of colors. Katy Perry, Halle Berry, Megan Fox, Rihanna, Jennifer Lopez, Drew Barrymore, Lauren Conrad, Eva Longoria Parker are a small list of her clients.
Valentino showcased a collection with a mix of North African inspired embroidery and prints , rich in colors and fluid in silhouettes. I loved the mix of rich colors against the backdrop of neutral black color.
Masaba has been the unofficial Queen of prints in Indian fashion Industry. She took the fashion world by storm with her bold patterns and bright color combinations. At first they looked very runway-ish to me, gradually I fell head over heels in love with this outlandish concept of wearing a camera print or a mythologically inspired print.
Yogesh Surendri, Pankaj and Nidhi, Anupama Dayal , Masaba and now Quirk Box are the few Indian Designers who have treated prints as their main forte.
And this is how our very own Bollywood fashionistas wear this Spring Summer 2014 Trend of Prints.
To end this section on the Prints trend , here are 5 Style tips that you could turn handy for you -
- Pick one Printed maxi skirt that you can mix and match with solid colored tops .
- Invest in one blouson top – maybe African or oriental inspired print . This could be a chic evening wear option with classic white pants or colored pants if you want to go bold.
- Pick a pair of printed colorful palazzo’s. Bright reds, pinks, blues, greens, indigo and yellows are the color to go for. Printed pants isn’t my style at all. ( if you have skinny legs, then and only then you can wear this trend, or else you might just look like “tangdi kebab” dressed for a carnival )
- Printed jacket can add a color and print pop up to a neutral outfit.
- Printed Saree in bold colors is a must have :)
Hope this helps you revamp your wardrobe, remove those prints from last few seasons, see which fits the bill and then style it a little differently this season.
Watch this space for our style review of the few famous Indian brands in the coming few posts. I am excited about it :)
Keep smiling and keep it stylish.